Online Marketing services should spread consumer awareness, influence brand engagement, and ultimately generate revenue through successful lead creation. In other words, when you market your business online, it should drive traffic to your website and make your company money.
Social media and organic search engine optimization (SEO) are grassroots, word-of-mouth avenues for building awareness for your products and services. When used together, these tools become increasingly effective. Let us discuss your goals for online lead generation and help you get more out of the web.
We're excellent at helping businesses aim high when promoting their brand and products. We can help you leverage your own existing site and put the social network giants to good use.
Powerful Google Applications
We make clever use of many of Google's products like Analytics and Adwords to monitor visitor traffic during paid ad campaigns. These are guaranteed ways of driving consumer traffic to your site.
- Social Media
- Google Adwords
- Google Analytics
Organic SEO refers to metadata, keywords, and tags built into the HTML code of your website. These things have an enormous effect on where your site naturally ends up ranking in the search results on the top search engines. The more congruent this information is with your potential customer's search keywords, the more relevant your site will become.
Social networks are where people gather, hang out, discuss and share on the web. Sites like Facebook and Twitter are some of the largest and most-visited sites on the web, period. Such vast networks of interconnected consumers, where users share information of interest with one another, create ripple effects that promote your business in enormous, potentially exponential, breadth.
Google provides some superb, industry-leading services and one of the most widely leveraged is the Adwords service. This allows businesses to manage cost-per-click ad campaigns. Cocoa Studio has experience creating and managing nationwide ad campaigns targeted at major metro markets to generate consumer traffic and lead creation. Contact us to learn more about cost-per-click campaigns or to discuss your desired campaign goals.
Another widely used Google web service is Analytics which ties everything together. It allows us to see and calculate the ROI from the organic SEO, social media marketing, and the paid Adwords campaign. The insight Google provides through their service is deep and thorough, offering rich reporting feedback such as where visitors came from, where they landed on your site, how long they stayed and which pages were viewed for how long. Call us to learn how to collect and leverage this data.